AD HOC (n):  informal, impromptu, improvised, off the cuff… freelance!

Never feel out of touch again! Around the middle of each month, our newsletter
AdHoc is published and distributed to everyone on our mailing list.
It's the easy way to keep up-to-date with everything you need to know as a creative freelancer, without the hard slog!
The newsletter includes:
A cheeky little editorial from Monica;
A short article on issues that freelance people might find interesting. Anyone from the Freelance
Success network and previous students are welcome to contribute;
Frequently Asked Questions - feel free to add yours below;
Information on what’s coming up for Freelance Success punters, including workshops across Australia,
events, free lectures and master classes.
You can find all our previous issues further down this page. Why not have a look?
AdHoc Issue 42: November 2011
Feature Article:
And Who Are You Again? - The end of year is coming and it's time for events
and networking. Your bio is one of your best marketing tools, so here's how to write a good one.
"E for Excellent. Thanks for the absence of abstract theories.
Let's get on with reality! "
Peter Nuchtern, photographer.
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AdHoc Issue 27: February 2009
Feature Article:
Recession Marketing - freelancers are often a better choice for companies in times of
recession. How can we exploit this for our benefit?
AdHoc Issue 28: June 2009
Feature Article:
The 50% Tax Break - What's this new tax break for business? Find out how to take advantage,
and why the big fuss.
AdHoc Issue 29: October 2009
Feature Article:
Client Acquisition - How to get yourself out into the marketplace and secure some new clients
for 2010.
AdHoc Issue 30: November 2009
Feature Article:
Returning to a Real Job -With the economy still shaky many freelancers are returning to the
apparent security of employment.
AdHoc Issue 31: January 2010
Feature Article:
Marketing Creatively - Some ideas to get you started on a brand new marketing campaign for
2010. Thanks to author Brooke McCarthy for the article!
AdHoc Issue 32: February/March 2010
Feature Article:
Tenders and Expressions of Interest - A few tips on ways that freelancers can access this big
budget method of finding work. It's not for everyone, but it might be for youl.
AdHoc Issue 33: April 2010
Feature Article:
When a Client Doesn't Pay - It's a terrible reality, but sometimes clients don't pay even when
you've already done the work. Find out how to fix the problem without alienating your good clients.
AdHoc Issue 34: May 2010
Feature Article:
iPhone Apps for Freelancers - If you're an iPhone user then there are apps out there that can
help you with your freelance life. They're personal choices from Monica so feel free to email us and add your own!
AdHoc Issue 35: June 2010
Feature Article:
Testing the Testimonial - Do these really work? How to collect testimonials, and make the most
of them. This is a tricky but highly effective aspect of word of mouth marketing, if done correctly!
AdHoc Issue 36: November 2010
Feature Article:
Why Have a Logo? - Creating a logo might seem like a lot of fuss for a small creative business,
but it could be more important than you think. Article by marketing consultant Tessa Read - thanks!
AdHoc Issue 37: February 2011
Feature Article:
Tips and Tricks for 2011 - A new year is the perfect time to try those marketing tricks that you've
never tried before. Why not give it a go? New clients could be just around the corner!
AdHoc Issue 38: March 2011
Feature Article:
LinkedIn for Freelancers - Linked In is surprisingly useful for small businesses and freelancers.
With profiles, recommendations, apps, advertising and more, it's a world of marketing fun!
AdHoc Issue 39: April 2011
Feature Article:
The Seven Deadly Sins - What are the seven things that every freelancer should avoid if they
want to have a long and successful freelance career?
AdHoc Issue 40: May 2011
Feature Article:
AdHoc Turns 40! - It's been five years since Freelance Success started nd forty issues of AdHoc
later we revisit a very commonly asked question - when is the right time to jump into freelancing?
AdHoc Issue 41: July 2011
Feature Article:
Your Bookkeeper 101 - It may seem like an expensive option but a bookkeeper could actually
save you time and money at the end of the financial year. Here's more information about how they can help.